The result
First roast sold out in nine days.
Reward: a lifetime of coffee
The brief
A two-person roastery in the desert needed a name people could say and a bag people would keep.
The ride
We went out to the farm stalls, sketched forty cactus marks and kept the one a child could draw from memory. Type, colour and the bag followed in three weeks.
The result
The first roast sold out in nine days, and the bags now turn up on kitchen shelves as jars.
Close-up from the job. Hover to see it in colour.